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Woongjin Thinkbig’s AR reading solution sells out

Collected: 2024.03.26

Distributed: 2024.03.27

Source: Go Direct

[Courtesy of Woongjin Thinkbig]

South Korean publisher Woongjin Thinkbig Co. reported successful sales for its new augmented reality (AR) reading solution, Disney Interactive Reading, with the entire stock selling out just three weeks after its release, the company announced Monday.

The publisher launched the English version of ARpedia, which it developed in collaboration with The Walt Disney Company Korea, in the Korean market earlier in March 2024.

The reading solution, which consists of 45 Disney-themed books in a set with AR features, saw a rapid increase in sales, resulting in the entire first batch of 8,000 sets, or 360,000 books in total, selling out just three weeks after launch.

According to Woongjin Thinkbig, the company will start a second batch and secure additional stock by April 2024. The company is also preparing for overseas releases in Taiwan and Vietnam among other regions.

By Lee Sae-bom and Chang Iou-chung

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